Pets are family.
We study the market that serves them.
We are collecting facts about the world pet market and building a system that shows where new pet products and services are needed — and where a new company can grow.
Why pets matter
Millions of households share their lives with animals. Their needs shape a large and growing part of the economy.
Part of the family
Owners spend on pets the way they spend on people: better food, health care and comfort.
Health and welfare
Good care, responsible ownership and animal welfare are at the centre of how the market changes.
A market that keeps moving
New products, online shops, pet technology and services appear every year, country by country.
What we collect
Every figure comes from free public sources — statistics offices, trade associations, company reports, customs data and news — and is stored with its year, country and source.
What we are building
A system that turns scattered public data into clear answers.
- CollectGather facts on countries, pet owners, products, channels, companies, trends and rules.
- Check and compareStore each fact with its source and compare like with like.
- ShowPresent the results in an interactive dashboard, one topic per chart.
- Find openingsRank the opportunities and risks for a new company entering the pet market.